How I Work — Nowtimes Strategy

Andy Martin Nowtimes Strategy

My Work

Some of my shoutworthy projects

Revived an iconic Automotive brand for a new generation and a new era. (li nk)

Built a storytelling platform to play a proactive role in my city’s revitialization. (link)

Blended the real and virtual worlds to bring a brand’s adventure cred to life. (link)

Helped a powerhouse brand own the culural narrative around its primary equity.

Modernized a non-profit’s fundraising playbook to engage younger givers.

Reframed the definition of high-performance driving——and who gets to enjoy it. (link)

Carved out unique territory for a high-tech medical startup in a fast growing space.

Recalibrated a luxury brand’s positioning to reflect a new product portolio and category sensibilities.

Used design to help a fantasy sports brand stand out in a super compeititive space.

Created a speciality gaming practice to educate, inspire, and grow agency business.

Showed the business upside of inclusion beyond feel-good PR talking points.

Launched an underdog EV straight into the holiday spotlight. (link)

Flipped a hospital’s advocacy model from top-down to community-led.

Applied behavioral science insights to turn vaccine skepticsm into vaccine confidence.

Built a content studio that turned audience-first thinking into a new operating model.