How I Work — Nowtimes Strategy

Andy Martin Nowtimes Strategy

My Work

Some of my shoutworthy projects

Revived an iconic auto brand for a new generation and a new era. (li nk)

Built a storytelling platform to revitalize my city’s reputation. (link)

Blended real and virtual worlds to build a brand’s adventure cred. (link)

Helped a powerhouse brand own the culural narrative around its primary equity.

Modernized a non-profit’s fundraising playbook to engage young givers.

Reframed the meaning of high-performance driving——and who gets to enjoy it. (link)

Carved out unique territory for a high-tech health startup in a fast growing space.

Restaged a luxury brand to reflect a new product line and cultural sensibilities.

Used design to help a fantasy sports brand stand out in a super compeititive space.

Created a speciality gaming practice to educate, inspire, and grow agency business.

Proved the business upside of inclusion beyond PR puffery.

Launched an underdog EV straight into the holiday spotlight. (link)

Flipped a hospital’s advocacy model from top-down to community-led.

Applied behavioral science to turn vaccine skepticsm into health confidence.