My Thinking
In a world of wishful thinking, be an Action Brand.Too many companies run playbooks that are formulaic, reactionary, and risk-averse. This drains precious resources, forces the business to constantly shift gears, and makes everything (and everyone!) feel out of sync.
I believe in creating Action Brands that are made to meet the moment - a driver’s seat approach to business growth promoting brands as cultural agents, community builders, and audience allies.
I think like an investigative journalistBehind every messy business problem is a messier people problem, so the first step is identifying, and humanizing, the problem worth solving to ensure strategy is built on deeper truths.
I over-index on imaginationTelling stories that pack a punch means challenging conventions, asking bigger questions, and treating strategy as a creative act.
I have the talent to deliverExpert in Brand Strategy
Fluent in Cultural Intelligence
Certified in Behavioral Sciences
My Work
Let’s Team Up
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